money, authority, desire, access

money, authority, desire, access
сокр. MADA марк. модель МАДА*, модель "деньги, полномочие, желание, доступ"* (модель, характеризующая возможности, приписываемые продавцами членам целевой группы населения при разработке маркетинговой стратегии; согласно этой модели, население характеризуется возможностью заплатить, правом купить, заинтересованностью в покупке, доступом к товару)
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Англо-русский экономический словарь.

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